How Trust is Destroyed by Trusted Review Sites

I wanted to write a quick blog on authenticity and integrity in business, and how quickly this can be undermined. We often talk about building trust and credibility through marketing by being able to deliver exactly what we say we can. Recently, I encountered a real-life example of how this can be destroyed and in Read more about How Trust is Destroyed by Trusted Review Sites[…]

Hey Fatty Boom Boom – Get Your Business in Shape This Year

For many, the New Year ushers in a time for reflection and focus and sees us define what we want to achieve in the coming year. The excesses of Christmas combined with guilt, lead many of us to substantially increase the coffers of slimming world, as we struggle to do all of the buttons up Read more about Hey Fatty Boom Boom – Get Your Business in Shape This Year[…]

Don’t go Ape… Go Guerrilla

I work with many clients and one of the everyday challenges we face is how to differentiate the messaging and cut through the noise, create awareness and make an impact. I have always been honest, there is no magic wand for marketing, yes we can apply logic, psychology, metrics and analytics,  but fundamentally marketing is consumed Read more about Don’t go Ape… Go Guerrilla[…]

Know your XYZ’s A Guide to the New Generations

As I sit writing this, the Paul Simon lyric “every generation throws a hero up the pop charts” (boy in the bubble I believe) jumps around in my head. Every generation does throw its heroes up the pop charts, but each also has its own attributes and influences.  It is becoming increasingly important that businesses Read more about Know your XYZ’s A Guide to the New Generations[…]

IT Marketing advice

How marketing can help future proof your business.

When I talk with owners of IT businesses, it is not uncommon to hear that that they have enough clients and do not need to do any marketing. Another common retort is that “We only do marketing when we don’t have enough business”.  Using marketing in this way is wrong!  It should never be applied Read more about How marketing can help future proof your business.[…]

Woman with frying pan

What a frying pan teaches us about sales and marketing.

Many marketing agencies will convince you that marketing is some dark magic, weaved only by a select few. Many will convince you that only they have the answers… if only that were true. A good friend, mentor and colleague once told me that marketing is applied common sense, and in many ways it is. There are a Read more about What a frying pan teaches us about sales and marketing.[…]