Hey Fatty Boom Boom – Get Your Business in Shape This Year

For many, the New Year ushers in a time for reflection and focus and sees us define what we want to achieve in the coming year. The excesses of Christmas combined with guilt, lead many of us to substantially increase the coffers of slimming world, as we struggle to do all of the buttons up Read more about Hey Fatty Boom Boom – Get Your Business in Shape This Year[…]

Don’t go Ape… Go Guerrilla

I work with many clients and one of the everyday challenges we face is how to differentiate the messaging and cut through the noise, create awareness and make an impact. I have always been honest, there is no magic wand for marketing, yes we can apply logic, psychology, metrics and analytics,  but fundamentally marketing is consumed Read more about Don’t go Ape… Go Guerrilla[…]

IT Marketing advice

How marketing can help future proof your business.

When I talk with owners of IT businesses, it is not uncommon to hear that that they have enough clients and do not need to do any marketing. Another common retort is that “We only do marketing when we don’t have enough business”.  Using marketing in this way is wrong!  It should never be applied Read more about How marketing can help future proof your business.[…]