Don’t go Ape… Go Guerrilla

I work with many clients and one of the everyday challenges we face is how to differentiate the messaging and cut through the noise, create awareness and make an impact. I have always been honest, there is no magic wand for marketing, yes we can apply logic, psychology, metrics and analytics,  but fundamentally marketing is consumed Read more about Don’t go Ape… Go Guerrilla[…]

IT Marketing advice

How marketing can help future proof your business.

When I talk with owners of IT businesses, it is not uncommon to hear that that they have enough clients and do not need to do any marketing. Another common retort is that “We only do marketing when we don’t have enough business”.  Using marketing in this way is wrong!  It should never be applied Read more about How marketing can help future proof your business.[…]

Woman with frying pan

What a frying pan teaches us about sales and marketing.

Many marketing agencies will convince you that marketing is some dark magic, weaved only by a select few. Many will convince you that only they have the answers… if only that were true. A good friend, mentor and colleague once told me that marketing is applied common sense, and in many ways it is. There are a Read more about What a frying pan teaches us about sales and marketing.[…]